Columbia Records began to press Nas to work towards more commercial topics, such as that of The Notorious B.I.G., who had become successful by releasing street singles that still retained pop-friendly appeal. Nas traded manager MC Serch for Steve Stoute, and began preparation for his second LP, It Was Written, consciously working towards a crossover-oriented sound. It Was Written, chiefly produced by Tone and Poke of Trackmasters, was released during the summer of 1996. Two singles, “If I Ruled the World (Imagine That)” (featuring Lauryn Hill of The Fugees) and “Street Dreams”, including a remix with R. Kelly were instant hits. These songs were promoted by big-budget music videos directed by Hype Williams, making Nas a common name among mainstream hip-hop. It Was Written featured the debut of The Firm, a super group consisting of Nas, AZ, Foxy Brown, and Cormega. The album also expanded on Nas’ Escobar persona, who lived more of a Scarface/Casino-esque lifestyle. On the other hand, Illmatic, which, while having numerous references to Scarface protagonist Tony Montana, was more about his life as a teenager in the projects.
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